Sales Development Representative CV Example & Writing Guide
SDR with 2 years generating qualified pipeline for enterprise account executives.
Regional CV conventions
These examples share the same content worldwide. The header, length and personal-data rules change by region. Showing guidance for UK (CV).
Length
One page under 5 years experience, two pages maximum for senior roles.
Photo
Not expected. Leave the photo off unless the employer asks for one.
Personal data
Name, phone, email and location only. Do not include date of birth, marital status or nationality.
Good to know
UK CVs follow the same no-photo, no-personal-data rule as North America.
Sample Professional Summary
"Sales Development Representative with 2 years generating qualified enterprise pipeline. Track record of meetings booked above target and improved reply rates. Strong in multichannel outbound, Salesforce, and qualification."
Example Achievement Bullets
- ✓Booked 240 qualified meetings in a year, 18% above target, generating £1.6M in pipeline
- ✓Built a multi-touch cadence lifting reply rates from 4% to 11% across the SDR team
- ✓Ramped to full quota in 70 days, fastest in the cohort
Core Skills
Recruiter tips for Sales Development Representative CVs
- SDR CVs should lead with meetings booked and pipeline generated. These are the two numbers SDR hiring managers scan for.
- Show your outreach mix: calls, email, LinkedIn. Top SDRs are multichannel, not single-channel.
- Mention ramp time and target attainment. They prove you can perform, not just prospect.
- Name your tools: Salesforce, Outreach, Salesloft, LinkedIn Sales Navigator. They are baseline filters.
Common CV mistakes for Sales Development Representatives
- ✗Claiming 'exceeded target' without meetings or pipeline numbers
- ✗No mention of outreach channels or tools
- ✗Ignoring qualification rigour, the core of the SDR role
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