Digital Marketing Manager CV Example & Writing Guide
Performance marketer with 5 years driving growth through paid, SEO, and email. Managed £3M in ad spend.
Regional CV conventions
These examples share the same content worldwide. The header, length and personal-data rules change by region. Showing guidance for UK (CV).
Length
One page under 5 years experience, two pages maximum for senior roles.
Photo
Not expected. Leave the photo off unless the employer asks for one.
Personal data
Name, phone, email and location only. Do not include date of birth, marital status or nationality.
Good to know
UK CVs follow the same no-photo, no-personal-data rule as North America.
Sample Professional Summary
"Digital Marketing Manager with 5 years of experience across paid search, SEO, and email. Track record of measurable growth: 180% organic traffic increase, £3M+ in managed ad spend. Data-driven and comfortable with full-funnel strategy through to attribution analysis."
Example Achievement Bullets
- ✓Grew organic traffic 180% YoY through combined content and technical SEO programme, resulting in 2,400 net-new inbound leads
- ✓Reduced CPL by 34% by restructuring Google Ads account structure, improving Quality Scores from 4.2 to 7.8 average
- ✓Built email nurture sequences generating 22% lift in trial-to-paid conversion across 40,000 subscribers
Core Skills
Recruiter tips for Digital Marketing Manager CVs
- Marketing CVs must show ROI. Revenue, CPL, CPA, ROAS, conversion rates, pick the metric most relevant to each role and lead with it.
- Show channel breadth but also depth. Hiring managers want to know: what do you own, and what do you delegate?
- Name your tools: Google Ads, Meta Ads Manager, HubSpot, Salesforce, GA4, Looker, Semrush. ATS systems scan for these.
- Mention budget management. 'Managed £500K annual budget' is a strong signal of seniority.
Common CV mistakes for Digital Marketing Managers
- ✗Listing channels without results ('Managed PPC campaigns', what happened?)
- ✗Not distinguishing between B2B and B2C experience when both are relevant
- ✗Forgetting to mention the size of the audience, database, or platform you were working with
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